How to House marketing site

How to House

Turning followers into homeowners.

Popular YouTuber Monica Church approached us to create a website and webapp that would help her monetize her large online following. She had been finding success connecting her followers to real estate agents she had vetted in different cities — and tasked Eternia with creating a beautiful brand package and interactive site that could scale this far beyond what she could manage manually.

The solution: a beautiful marketing site that funnels users into an interactive quiz webapp using machine learning to match them with Monica's hand-selected agents — plus a backend where agents self-manage their profiles and apply to join her preferred roster.

Industry

Real EstateCreator Platform

Services Provided

Brand DesignWeb Design Webapp / ML MatchingAgent Portal Interactive MapEmail Design

Results

1.5 Millionfollowers, new brand to earn
How to House logo
Brand guideline
Brand guideline
Agent match results
The quiz webapp

Machine learning, matchmaking.

An interactive quiz matches each user to the right vetted agent — including one of our trademark maps for picking the city or neighborhood they want to buy or sell in.

Quiz step
Quiz step
Quiz map step
Quiz step
FAQ page
howtohouse.com
Agent dashboard

The agent-side backend — agents manage their own profiles and apply to join the roster.

About Monica page
Blog page
Where it landed

A brand, a marketing site, and an ML-powered matching engine — built to scale a creator's personal touch far beyond what one person could manage manually.

Lemoine Roofing & Construction
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