Mortgage Lender and CPA, Marie Bjornson, hired Eternia to create a content marketing site focused on Bellingham, WA. Eternia worked with Marie to create Exploring Bellingham as the site’s identifiable brand. The logo and site design communicate a clean, modern and fun ethos, while perfectly presenting the in-depth content on all things Bellingham.
The site features each of Bellingham’s neighborhoods, each with their own in-depth page of descriptive writing, photos and stats. Like other content marketing site Eternia has done for clients in the real estate industry, the neighborhood index page features a custom clickable map application that links to each respective neighborhood.
Exploring Bellingham has numerous beautiful calls-to-action, as well as helpful guide pages explaining how best to use the site. These pages are designed to funnel people toward contacting Marie and her team in order to obtain a home loan or a realtor referral (which she receives a referral fee for). Eternia recommended a content-creation partner that has signed on to create ongoing search-engine-optimized content for the blog, which will effectively utilize the site Eternia created for its intended purpose of obtaining business leads.
Logo for Exploring Bellingham
Neighborhood Index Page for Exploring Bellingham
Neighborhood Page Template for Exploring Bellingham