Andy Millet homepage hero

Andy Millet

The guy to know for the loan you want.

Andy Millet came to us at the start of a third career. He'd led sales for a beverage distributor, and before that built a scrapbooking website so widely loved that Canon promoted it inside their printer packaging. Now he was a brand-new mortgage advisor with zero closed loans, serious business-development instincts, and a simple ask: look as established and trustworthy as he intended to become.

We built the whole picture — brand and logo, StoryBrand messaging, and a website that carries them. Because Andy's local connections and multi-lender flexibility can fit almost any borrower, the message wrote itself: the guy you need to know to get the loan you want. The design gives it the good-suit confidence he was after — for the people looking him up, and for Andy himself.

Industry

MortgageFinancial Services

Services Provided

Brand & LogoStoryBrand Messaging Web Design & DevCopywriting

Results

50loans on pace in year two
Day 1looking established and trusted
Andy Millet logo wordmark
Brand presentation cover
Horizontal logo lockup
Logo mark breakdown — the A and M monogram
Wordmark overview — Ofelia Text
Stationery mockups
Business card
Flag sign
StoryBrand solutions section — Andy's your personable, well-connected, one-stop-loan machine
The brand script

One line that does the selling.

StoryBrand messaging distilled Andy's edge — local connections and the flexibility to fit almost any borrower — into a script people remember and repeat, laid out plainly on the homepage.

About page
Testimonials
andymillet.com
Andy Millet full homepage

The whole homepage, top to bottom — scroll inside the frame, or click to open it full size.

Mobile homepage
Mobile menu
Where it landed

A brand that reads established from day one — and the confidence boost of a good suit. Halfway through year two, Andy's on pace for 50 closed loans, right on his goal.

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